bea bongiasca
Conceptualized a vibrant campaign inspired by the core DNA of Bea Bongiasca's brand. The idea emerged from the brand's emphasis on color and its significance in life. We crafted a fantastical narrative where Bea and her characters bring color back to a world that had lost it. The final proposal seamlessly combines photography, typography, and kinetic compositions, creating an engaging experience for social media that celebrates the brand's lively beauty, vivid hues, and distinctive craftsmanship
01 CAMPAIGN
To ensure a comprehensive impact, the campaign followed a 360-degree strategy. This included digital marketing across social media platforms, guerrilla marketing initiatives, a pop-up store, window displays, an editorial, and a fashion film. Each element was carefully designed to immerse the audience in Bea Bongiasca’s vibrant world, reinforcing the importance of color in every aspect of life.
02 LOGO VARIATION
As part of this campaign, a variation of the Bea Bongiasca logo was created to align with the campaign's theme of bringing color back to life. The new logo version incorporated playful, vibrant elements that reflected the brand's core values while maintaining its recognizable identity. This custom variation enhanced the visual storytelling of the campaign, seamlessly tying together the colorful narrative with the brand’s iconic craftsmanship.
03 SHOOTING AND FASHION FILM
For the photoshoot, the concept was to set everything in white to simulate a world without colors. This ranged from still-life photography of the accessories to models with makeup that reflected the gradual expansion of color, brought on by the accessories themselves. The same approach was applied to the video, accompanied by modern music with contemporary touches. The narrative began in a colorless world and evolved into one full of vibrant color.
04 SOCIAL MEDIA
Building anticipation on Instagram, Bea Bongiasca invited followers to join a playful treasure hunt across Milan in search of the brand’s secret pop-up store. Through a series of intriguing posts, clues were shared about the store's location, encouraging participants to solve the mystery. The first person to find the pop-up store would win an exclusive Bea Bongiasca product kit and other surprises.
05 UNBOXING
Simultaneously, product kits were sent to influencers for unboxing, motivating their audiences to take part in the thrilling city-wide search. Beyond boosting social engagement and brand visibility, this original campaign created an immersive experience that highlighted Bea Bongiasca's playful and artisanal values. Eager participants had to sharpen their wit and observation skills to decode the Instagram clues and claim the ultimate treasure
06 POP-UP STORE
Simultaneously, product kits were sent to influencers for unboxing, motivating their audiences to take part in the thrilling city-wide search. Beyond boosting social engagement and brand visibility, this original campaign created an immersive experience that highlighted Bea Bongiasca's playful and artisanal values. Eager participants had to sharpen their wit and observation skills to decode the Instagram clues and claim the ultimate treasure
07 MOODBOARD
The moodboard captures the essence of the "Save The Color" campaign for Bea Bongiasca through bold visual contrasts and urban aesthetics. Each image embodies the narrative of restoring color to a world devoid of it. The vibrant blue, green, and yellow tones, juxtaposed with monochromatic elements, mirror the campaign's theme of bringing color back to life. The playful typography in "Save The Color" reinforces the brand's artisanal and whimsical values, while the urban environments, featuring posters and street art, reflect the guerrilla marketing aspect of the campaign. Together, these visuals create an immersive, street-inspired mood that aligns with the 360-degree strategy of engaging audiences across both digital and physical spaces.
