Project Description:
The intention of this academic project was to create a creative campaign from scratch for a well-established brand in the market. I chose PANGAIA, a clothing brand committed to sustainable fashion, inspired by nature, and known for innovating with 100% organic materials.
For this campaign, I focused on PANGAIA's recent "Coral Reef Capsule" collection, which draws inspiration from the vibrant colors of the sea and coral reefs. The campaign highlights the connection between sustainable fashion and the protection of marine ecosystems, emphasizing the importance of preserving the natural beauty of the ocean through conscious and eco-friendly fashion choices.
ARE YOU READY TO TAKE A DEEP DIVE?
This project was thought in order to make a good impact con fashion consumers. I Got inspired by my personal experiences when going to the beach. I wanted to make this advertising project an invitation, to make a collection a whole new experience, and present a completely new world that we are not able to see very often and hides a lot of wonders that are waiting for us to discover. The idea was to get closer to the spectator, to dig inside their experiences and memories. In the end, the important thing was to give birth to a new perspective about nature and communicate its wonders
